Post Show Report Russian Health Care Week 2021

22 / 12 / 2021

The year 2021 has been declared by Russian President Vladimir Putin as the Year of Science and Technology. The pandemic challenges faced by mankind have highlighted the enormous importance of this field and contributed to making science a national priority for this country. 

The results of the Year of Science and Technology in the field of medicine were summarized at Russian Health Care Week 2021, which was held on 610 December 2021 at EXPOCENTRE Fairgrounds, Moscow, Russia. 

Russian Health Care Week was included in the plan of the main events of the Year of Science and Technology in Russia in 2021 (Decree of the Russian Government of 13 March 2021 No.605-r) and was one of the main federal events of the Year in medicine.

Dates: 610 December 2021

Venue: EXPOCENTRE Fairgrounds, Moscow, Russia

Organised by the State Duma of the Russian Federal Assembly, the Russian Ministry of Health Care, EXPOCENTRE AO

Supported by the Federation Council of the Russian Federal Assembly, the Russian Ministry of Industry and Trade, the Federal Agency for Tourism (RussiaTourism)

Under auspices of the Russian Chamber of Commerce and Industry 

The support from the Russian government, legislative, federal and regional executive authorities in health care, manufacturing industries and tourism confirm the Weeks high status in Russia.

Galina Karelova, Deputy Chair at the Federation Council of the Russian Federal Assembly

"The Week has become an important event of the Year of Science and Technology in Russia. It brought together representatives of public authorities, the business community, scientists, health care professionals, specialised organisations and enterprises to assess and analyse current trends in the development of global and Russian medicine."          

The main purpose of Russian Health Care Week and its international exhibitions Zdravookhraneniye, Healthy Lifestyle, MedTravelExpo. Medical Clinics. Health and Spa Resorts, and the PharmMedProm Forum is to promote the implementation of such national projects as Health Care, Demography, Tourism and Hospitality Industry, and the Federal Project on the Development of Export of Medical Services.

Mikhail Murashko, Russian Minister of Health Care

This year, Russian Health Care Week is taking place within the Year of Science and Technology in Russia. Over the past year and a half, this country has shown truly magnificent success in developing new therapies, pharmaceutical products, and medical devices. We have not only learned how to develop, but also how to quickly put them into production, which is essential in highly developed technological countries. We have learned how to work with digital technology...I would like to thank the exhibition organisers, manufacturers, developers, and medical organisations that are exhibiting at this event today despite the difficult period and high workload. They find time to show and promote new Russian developments for the health care industry."

The event of Russian Health Care Week 2021 were attended by Deputy Chair at the Federation Council of the Russian Federal Assembly Galina Karelova, Russian Minister of Health Care Mikhail Murashko, Chair at the Federation Council Committee on Social Policy Inna Svyatenko, Chair at the Russian State Duma Committee on Health Protection Dmitry Khubezov, Commissioner for Human Rights in the Russian Federation Tatiana Moskalkova, Deputy Chair at the Russian Federation Council Committee on Social Policy Yuri Arkharov, Deputy Chair at the Russian State Duma Committee on Science and Higher Education Vladimir Kononov, Deputy Chair at the Board of the Military-Industrial Commission of the Russian Federation Oleg Bochkarev, Head of the Federal Medical and Biological Agency Veronika Skvortsova, Director General at the Center for Healthcare Quality Assessment and Control of the Russian Ministry of Health Care Vitaliy Omelyanovskiy, Vice President at the Russian Chamber of Commerce and Industry Dmitry Kurochkin, Rector at the Sechenov First Moscow State Medical University Piotr Glybochko, President at the Union of Associations and Enterprises of the Pharmaceutical and Medical Industries Yury Kalinin, and other officials. 

Dmitry Khubezov, Chair at the Russian State Duma Committee on Health Protection

We have always paid attention to the recommendations and conclusions of this Week. Many of them have formed the basis of the legislative acts we have adopted.

The Forum was attended by head external specialists of the Russian Ministry of Health Care in various nosologies: Head External Therapist and General Practitioner Oksana Drapkina, Head External Expert in Paediatric Medical Rehabilitation Tatiana Batysheva, Head External Specialist in Paediatric Preventive Medicine Leyla Namazsova-Baranova, Head External Specialist in Medical Statistics Vladimir Starodubov, Head Specialist in Sports Medicine Boris Polyaev, Head External Specialist and Plastic Surgeon Natalia Manturova, and Head External Specialist in Health Resort Treatment Mikhail Nikitin.

Vladimir Kononov, Deputy Chair at the Russian State Duma Committee on Science and Higher Education

Russian Health Care Week is a large-scale event with congresses and exhibitions, which has been taking place for a long time already. The main exhibition itself has been held since 1974, and has had this format for several decades... Breakthrough technologies in medicine and health care are presented here. This year 700 participants will find partners, sign contracts, and also develop further. It is great that the Week is taking place in the Year of Science and Technology. I hope that the development of science and technology will not end this year. And the topic of developing new technologies, making scientific discoveries and implementing them in our lives is an ongoing, never-ending process.

Show highlights 

This years  Week included the 30th Anniversary International Exhibition for Me4dical Engineering, Products and Consumables Zdravookhraneniye 2021, the 14th International Exhibition for Rehabilitation and Preventive Treatment Facilities, medical Aesthetics, Pharmaceuticals and Products for Healthy Lifestyle Healthy Lifestyle 2021, the 4th International Exhibition for Medical and Wellness Services, Health Improvement and Medical Treatment MedTravelExpo2021. Medical Clinics. Health and Spa Resorts, and the PharmMedProm 2021 exhibition and forum. 

The latest medical technology and innovative developments, as well as health resort and spa services, were be demonstrated by about 700 companies from 25 countries: Australia, Austria, Azerbaijan, Belarus, China, Czechia, Finland, France, Germany, Greece, Hungary, India, Italy, Japan, Lebanon, Lithuania, the Netherlands, Poland, Russia, Serbia, South Korea, Spain, Turkey, the UK, and the USA.

National pavilions were arranged by Czechia, Germany, Hungary, South Korea, and Spain. 

The following 22 Russian regions had group stands or pavilions: the Republics of Tatarstan and Crimea, the Altai and Stavropol Krais, the Chelyabinsk, Kaluga, Kostroma, Kurgan, Moscow, Nizhniy Novgorod, Novosibirsk, Orel, Penza, Pskov, Samara, Tomsk, Tula, Tyumen, Vladimir, Volgograd, Voronezh, and Yaroslavl Oblasts. Thanks to assistance from regional business support associations, the exhibitors from these regions had a chance to present their development, products and services at the highest professional level. This participation in group stands and pavilions is a perfect marketing tool for anti-crisis business recovery and makes it possible to find new partners, conclude contracts right at the show floor and enter new markets.

The exhibitors included leading Russian and foreign medical centres, medical resorts and manufacturers of medical products: Medincentre of GlavUpDK under the Russian Ministry of Foreign Affairs, the Znanie Samara Regional Innovation and Education Public Foundation, the Altai Region Tourist Center, the St. Petersburg Medical Tourism Agency, the Medical Research and Education Centre of the Lomonosov Moscow State University, Icex Spain Trade and Investment, the Ministry of Resorts and Tourism of the Republic of Crimea, the Coordinating Centre on Implementing the Federal Project on the Development of Export of Medical Services, the Agency for Technological Development of the Kurgan Oblast, the Resorts of Bashkortostan Association, Meditsynskiy Gorod of Tyumen, Medlex, Kront-M, Vita-Pool, LIT Trading House, Amico, Almaz-Antey, Shvabe, S.P. Helpic, Insight, Sevkavrentgen, Ordamed, Lojer, Vogt Medical, Mindray, Sonoscape, First Medical Company, WestMedGroup, Concern Axion, Medicinoff, Promet, Basis Medical, Polimernye Izdeliya, Mediace, Medindustria Service, AgatMed, Apexmed, CzechTrade, HEPA (Hungarian Export Promotion Agency), Nikamed, Madin, Maltri, Ortonik, Orthoboom, Orbita, Reamed, Physiotechnica, Yamaguchi, and many others. 

PharmMedProm, which is annually organised under the auspices of the Russian Ministry of Industry and Trade, showcased products from Russian manufacturers of pharmaceuticals, medical devices and equipment, including products used to combat COVID-19.  They included medical masks, modern test systems, air and surface disinfection units, personal protection kits, ventilators and air recirculators.  

Conference programme 

More than 60 major offline and hybrid events with participation of more than 670 Russian and foreign speakers were held at Russian Health Care Week 2021 to summarise the past years results in different fields of medicine and health care. 

For the first time, in order to ensure the safety of its visitors and participants, Russian Health Care Week was held in a COVID-FREE format. Over 15,000 professionals not only from all regions of Russia but also from other countries took part in offline events. In the online format, 24,400 professionals from all over the world followed the Weeks events.

The key events were the 13th Russian Assembly of Professionals in the Pharmaceutical and Medical Industries, the Strategic Session on the Modern Medicine: the Post-Pandemic Technology, meetings of specialists commissions of the Russian Ministry of Health Care, the Interdisciplinary Forum The Young Medicine, the Foresight Session Russia Needs You: Mentoring and Employing Young Medical Professionals, the Panel on the Young Medicine. Reliable Sources of Knowledge in the Digital Age, a meeting of the working group on the development of sports medicine of the Presidential Council for the Development of Physical Culture and Sport, the Forum Preventive Continuum on public health promotion, medical prevention, follow-up of patients with chronic non-communicable diseases and vaccination against COVID-19, the Conference on Medication Supply 360 degrees, the Panel on the Comprehensive Medical Rehabilitation of Children Recovered from Coronavirus (COVID-19), the 16th edition of the International Scientific Conference on the Current State and Development Prospects of the Elite Sports Medicine SportMed 2021, the Scientific and Methodological Forum for Health Care Managers 2021, the 33rd International Forum on Circulation of Medical Products in Russia, the Satellite Symposium on Innovative Biotechnology in Anti-Ageing Medicine, the 3rd National Congress on the Export of Medical Services the 2nd Research Conference in Memory of Igor Lanskoy: Export of Medical Services: Problems and Prospects, the Global Medical Tourism Summit, the 3rd Conference on Additive Technologies in Health Care: International and National Experience, the Congress on Health Resort Industry as Part of the Russian Health Care System, the Conference dedicated to the 100th anniversary of the National Medical Research Centre for Rehabilitation and Health Resort Therapy of the Russian Ministry of Health Care on Medical Rehabilitation and Health Resort Treatment after COVID-19: Scientific Achievements and Innovations, the Forum on Pharmacy 4.0: Innovation, Technology, Strategy of the Future, the Section on Ambulance and Disaster Medicine, the Workshop on Specifics of the Special Assessment of Working Conditions at Selected Workplaces of Medical Workers, and many other events.   

The 13th Russian Assembly of Professionals in the Pharmaceutical and Medical Industries opened on February 6. It was organised by the Russian Ministry of Industry and Trade, the Russian Union of Industrialists and Entrepreneurs, the Rosmedprom Association, the OPORA RUSSIA Non-Government Association, Business Russia the Russian Public Organisation, the Russian Chamber of Commerce and Industry, the Russian Union of Industrialists and Entrepreneurs, and supported by the Russian Ministry of Health Care, the Russian Ministry of Education and Science, the Federal Service for Surveillance in Healthcare (Roszdravnadzor), the Russian Academy of Sciences, the Board of the Russian Defense Industry Commission, and EXPOCENTRE AO. 

The assembly summarised the activities of professional public associations, organisations and enterprises in the pharmaceutical and medical industry to improve the competitiveness of the Russian production of pharmaceuticals and medical products. The event was moderated by, President at the Union of Associations and Enterprises of the Pharmaceutical and Medical Industries Yury Kalinin.

The assemblys participants were Russian Minister of Health Care Mikhail Murashko, Deputy Chair at the Russian Military Industrial Commission Oleg Bochkarev, Russian Deputy Minister of Industry and Trade Vasily Shpak, Director at the Department of Pharmaceutical and Medical Industry Development of the Russian Ministry of Industry and Trade Dmitry Galkin, Deputy Head at Roszdravnadzor Dmitry Pavlyukov, Vice-President at the Russian Union of Industrialists and Entrepreneurs Viktor Cherepov, Director General at the Association of Russian Pharmaceutical Manufacturers Viktor Dmitriev, Head of the Research Institute of Paediatrics and Child Health Protection Leila Namazova-Baranova, Head Researcher at the Federal Research Institute for Health Organisation and Informatics of the Russian Ministry of Health Care Vladimir Starodubov, Deputy Chairman for Substitution of Imports, Localisation and International Cooperation of the Russian Public Council for Medical Industry, General Director at the Association of Defense Enterprises Manufacturers of Medical Goods and Equipment Aleksandr Smirnov, heads of relevant unions and associations, representatives of ministries, research centres, manufacturers of medical devices,  and experts. 

Mikhail Murashko thanked all those who have been actively involved in overcoming the crisis in the last year and a half by saturating the market with pharmaceuticals and medical products for diagnosing and treating COVID-19, and spoke about the tasks of the Russian Ministry of Health Care in addressing the global challenges for our country in the fight against the spread of COVID.   

The participants summarized the experience of industry in responding to the spread of COVID-19 n and made adjustments to coordinate industry and public health efforts to meet the challenges posed by the pandemic.

Days of Medical and Wellness Tourism brought together major industry related events in order to facilitate the implementation of the Federal Project of Development of Medical Services Export. 

The 3rd National Congress on the Export of Medical Services was one of the key events of the Week. It was organised by the Russian Ministry of Health Care and the Coordinating Centre on Implementing the Federal Project on the Development of Export of Medical Services in partnership with EXPOCENTRE AO.   

A plenary session, opened by Russian Deputy Minister of Health Care Sergey Gaiduk, was devoted to the results of the Development of the Export of Medical Services federal project in 2021 in view of the impact of the COVID-19 pandemic, as well as the results achieved in cooperation with the federal public authorities within the framework of the project implementation.

The participants included Head of the Consular Department of the Russian Ministry of Foreign Affairs Alexander Bessarabov, Head of the International Cooperation Department of the Federal Tourism Agency Demyan Smilevets, Head of the Economic Cooperation Department of Rossotrudnichestvo Sergey Klimov, Director General of the National Institute of Quality of Roszdravnadzor Igor Ivanov, and Head of the Department for Rehabilitation and Health Resort Treatment at the Russian Federal Medical and Biological Agency Sergey Mikheev. 

The participants discussed changes to the procedures for foreign citizens to enter Russia in order to receive medical services during the pandemic related restrictions, national quality and safety systems for medical activities, improvement of the quality of medical services, and other issues related to the development of exports of medical services. 

Watch the broadcast  

As usual Russian Health Care Week and MedTravelExpo hosted the Session of the Specialist Commission of the Russian Ministry of Health Care on Health Resort Therapy and head external wellness treatment specialists of Russian federal districts, which was moderated by Head External Specialist in Health and Wellness Treatment at the Russian Ministry of Health Care Mikhail Nikitin. Commission members discussed clinical guidelines on the use of natural healing factors in the treatment of various diseases, information on the National Association of Health Spa Treatment Experts, the establishment of an Expert Council of chief specialists in health and wellness treatment, as well as amendments to the reporting form 1 ZDRAV to provide more complete information on the health spa complex and to increase the capacity for analysis of this country's health resorts. 

It was the first time that MedTravelExpo also hosted the International Assembly of Nutritionists NutriMANia. It was of historic importance for the development of nutrition science in Russia. The event was organised by the National Nutritionist Alliance, the International Academy of Nutritiology (MAN), the Healthy Eating Club of Yulia Artemova and EXPOCENTRE AO.

The congress welcomed 70 participants from different Russian regions and guests from Italy, including representatives of health care, nutritionists, various doctors, workers of medical prevention centres and health centres, leading opinion leaders, and representatives of the nutritionist community.

Opening the assembly, Rector of the International Academy of Nutritiology Anastasia Ustinova spoke about the profession of nutritionist in Russia, legalization of this profession and professional standards. She drew attention to the relevance of healthy lifestyle, including healthy nutrition in modern Russia, the need for official legalisation of nutritionology as a profession, and the development of professional standards at the state level.  

The assembly participants welcomed with great interest a speech by President at the Federation of Sports Medicine Association for Promotion of Physical Culture and Sports Alexey Lapin, who paid special attention to preventive medicine and its importance in reducing the risks of serious diseases.  Other important speeches were made by Head External Specialist in Health and Wellness Treatment at the Russian Ministry of Health Care Mikhail Nikitin, Chief Doctor at the Health Nutrition Clinic Zainudin Zainudinov, biologist, Doctor of Biology, Professor and Corresponding Member of the Russian Academy of Sciences Alexey Moskalev, and other prominent experts. 

They assembly participants discussed a wide range of topics, from obesity in today's world to the importance of nutrition in prolonging human life, and answered questions from the audience.    

Day of Bashkiria was held on the first day of MedTravelExpo2021. Medical Clinics. Health and Spa Resorts. It was organised by the Resorts of Bashkortostan Association in partnership with EXPOCENTRE AO.

Konstantin Frolov, Head of the Resorts of Bashkortostan Association, as well as directors of major health resorts in Bashkortostan, addressed the guests and participants of the event. In their presentations, they talked about the advantages, features and opportunities of the republic's health centres and resorts. 

Performances of the Bashkirsky Kolorit ensemble with national dances and playing of folk instruments, as well as a tasting of Bashkir honey and koumiss gave the day a special national flavor. In the final part, representatives of the health resort complex were awarded certificates and gifts "For Contribution to the Development of Health Resorts and the Health and Spa Industry of the Republic of Bashkortostan".

During Day of Bashkiria, a cooperation agreement was signed between the Russian Health Workers' Union and the Resorts of Bashkortostan Association, which includes nine major health resorts. The document was signed by Deputy Chair at the Russian Health Workers' Union Vladimir Bespyatkin and Head of the Resorts of Bashkortostan Association Konstantin Frolov. The agreement includes cooperation in the wellness and rehabilitation services for trade union members and their families on a preferential basis. 

Participants in the 3rd Conference on Additive Technologies in Health Care: International and Russian Experience, organised by EXPOCENTRE AO in partnership with Z-axis OOO, discussed application of 3D technology in medicine: dentistry, replacement of tissue defects, pre-operative preparation and preoperative design of operations and for orthopaedic footwear. 

On 67 December (on the eve of the transition of medical device registration to EAEU rules from 1 January 2022) EXPOCENTRE AO and the Symposium congress company organised the two-day 33rd International Forum on Circulation of Medical Products in Russia and the EAEU. Experts held workshops on in vitro diagnostics under the new EAEU rules. Topics largely focused on the analysis of the EEC Council Decision 46, which regulates the registration process in the EAEU, and a breakdown of possible registration risks in the transition to the new EAEU rules. 

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The Russian Conference on E-Commerce in Medicine: Step-by-Step Work with Marketplaces took place within the Healthy Lifestyle exhibition. Suppliers of medical products, nutritional supplements, sports nutrition and other health products received an algorithm for increasing sales with the help of marketplaces from e-commerce market experts and representatives of the marketplaces themselves. 

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The 6th Russian Conference on a Winning Formula for a Private Clinic was designed specifically for managers of private health care facilities, who wish to increase the number of regular clients of their clinics in 2022. The main topics of the conference were what patients expected from medical care and how the medical market was changing under COVID-19 conditions (the latest data from RBC), how to use the product approach in medicine, so that medical services were in demand and needed by patients, how to stop competing with other clinics on price and availability, and how to find your client a brand adherent of your clinic, and how to increase loyalty to the clinic. 

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The International Centre for Training and Professional Development of Massage Therapists in partnership with EXPOCENTRE AO organised the International Congress on Massage Technology on 69 December at MedTravelExpo. It featured interactive presentations by speakers from around the world in a hybrid format, consultations on further professional education, professional development and retraining programmes for specialists of health resorts, and express diagnostics of psycho-emotional state using the method of Vlad Melnik "Neopsychosomatics" in body-oriented technologies.  

The unique opportunities of health resorts, mineral springs and naphthalene oil were presented during the Presentation of Wellness Hotels of Azerbaijan, organised by PMD Hospitality in partnership with EXPOCENTRE AO. Over several days Azerbaijan showcased its leading wellness hotels and rehabilitation centres such as Gashalti Health Hotel Naftalan, Chinar Hotel & Spa Naftalan, Garabag Resort & Spa, Qalaalti Hotel & Spa, Chenot Palace Gabala, and Lankaran Springs Resort.   

The creative Presentation of Voronezh: World-Class Treatment and Recovery Opportunities Just 500 km from Moscow was a great success. It was organised by EXPOCENTRE AO in partnership with Voronezh-Med-Tour OOO. The region, which actively participates in the implementation of the Federal Project of Development of Exports of Medical Services, was represented by Deputy Chief Doctor at the Centre of Health Culture Irina Likhacheva-Khachapuridze, and Director General at Voronezh-Med-Tour OOO Gennady Plastunov, who talked about the opportunities and capabilities of Voronezh clinics and medical centres and presented the "Health Resort in the City" concept. 

The first day of Russian Health Care Week was concluded with the award ceremony for the winners in three competitions: Literary Readings by Doctors, Medicine through the Lens and Singing Doctors. Awards were given to more than 30 medical professionals from regional and federal medical enterprises and organisations of Moscow and other Russian cities. More than 300 medical professionals from different regions of Russia took part in these competitions in 2021.

Elena Aksenova, Deputy Director at the Moscow Department of Health Care

We are gathered here today for a wonderful occasion. There are health professionals in this hall. They are the people who, many years ago, chose their only true vocation, which is to save and preserve human lives. On the other hand, they are creative people, people who love to do something beautiful, soulful and special. During the difficult period of the pandemic, when you were cut off from your family and friends, when you were totally dedicated to preserving and saving patients, your creativity allowed you to stick together. Despite all the trials, you continued to sing, read poetry, and take photographs. This allowed you to keep yourself alive. And we look at your work, listen to your creative performances and see through your eyes a world full of beauty and sensitivity.

The award ceremony was attended by representatives of the medical community, health care organisers and renowned doctors. 

Watch the broadcast 

See the winners 

The Interdisciplinary Forum The Young Medicine was held on 7 December 2021 as part of the Year of Science and Technology in Russia and Russian Health Care Week. It was organised by the Filatov International Foundation for Biomedical Technologies Development and EXPOCENTRE AO with scientific support of the Sechenov First Moscow State Medical University.  

The Forum was held to promote medical science, mentoring, create equal opportunities for talented professionals from all regions of Russia, employ young scientists in major Russian companies and stop the outflow of highly qualified promising specialists abroad. 

The organisational committee of the Forum was made up of respected Russian scientists, heads of leading medical universities, representatives of major Russian corporations and clinics interested in young and talented specialists. 

The forum was actively supported by government representatives, leading scientists and science organisers. Welcome addresses were read by Deputy Chair at the Federation Council of the Russian Federal Assembly Galina Karelova, Chair at the Federation Council Committee on Social Policy Inna Svyatenko, Commissioner for Human Rights in the Russian Federation Tatiana Moskalkova, and Rector at the Sechenov First Moscow State Medical University Piotr Glybochko. Representatives of the Russian Ministry of Health Care, External Therapist and General Practitioner of the Russian Ministry of Health Care Oksana Drapkina and Director General at the Center for Healthcare Quality Assessment and Control of the Russian Ministry of Health Care Vitaliy Omelyanovskiy shared their experience with the audience. 

Inna Svyatenko, Chair at the Federation Council Committee on Social Policy

It is now thanks to young people that many lives have been saved. From the start of the pandemic, young professionals have been on the front line alongside venerable and renowned doctors. Their knowledge and hands helped in treating the sick.

There were 49 speakers at the Forum. Thanks to its hybrid format, more than 1,000 students from Russian regional universities, young scientists, experts and specialists took part in the events. 

Rector at the Sechenov First Moscow State Medical University and Academician of the Russian Academy of Sciences Piotr Glybochko called the forum informative and substantial. According to him, the event organisers, the Filatov International Foundation for Biomedical Technologies Development and EXPOCENTRE AO, have managed to bring together a unique team of leading scientists and researchers, and health care leaders, along with whom young researchers participated in the dialogues and discussions. 

The first edition of the Young medicine forum brought together students, professors and young researchers from more than 60 medical schools and universities, including the Sechenov First Moscow State Medical University, the Pirogov Russian National Research Medical University, the Yevdokimov Moscow State University of medicine and Dentistry, the Peoples' Friendship University of Russia, the  Russian Medical Academy of Continuous Professional Education, the Lomonosov Moscow State University, the Moscow Region State University, the Russian State Social University, the National Research Nuclear University MEPhI (Moscow Engineering Physics Institute), and 50 largest regional medical colleges and universities.   

Thanks to the use of an interactive platform, professors, postgraduates, residents and students from different Russian regions had an opportunity to directly participate in the discussions about the most effective solutions in medical science, industry innovations, applied technologies of future medicine, as well as digital opportunities that are opening up in modern Russian health care. In particular, the Tver State Medical University of the Russian Ministry of Health Care presented promising work in the field of immunotherapy and cell technologies as a platform for personalised medicine. 

Ekaterina Dibrova, President at the Filatov International Foundation for Biomedical Technologies Development

We need to create conditions that will really help the new generation of young scientists and innovators to make their voices and achievements heard and join large-scale research teams. To meet this challenge, as a development institute, we organised the Young Medicine forum.

The Forum for the first time decided to initiate work on two large-scale discussion platforms. The Polypeptide Therapy: New Opportunities for Russia biomedical module was organised with the support and active participation of chief freelance specialists of the Russian Ministry of Health Care, whose online discussions aroused the interest of the professional medical community. There were 1,243 participants from more than 100 cities and towns in most regions of Russia following the discussion of the results of the application of polypeptide therapy.

In partnership with the Russian Medical Academy of Continuous Professional Education, ANO National Priorities and Sberbank's Medical Development Institutes, the Foresight Session 'Russia Needs You: Mentoring and Employing Young Medical Professionals' was held. Current opportunities for state and non-state support for medical graduates, experiences and prospects of career development, and mentoring programmes attracted a great number of attendees. 

A research and creative essay competition was held as part of the Forum. Sixty-five papers were submitted and five winners from Yekaterinburg, Simferopol, Saratov, St. Petersburg and Moscow were recognised with awards. All works that participated in the competition are included in the Collection of Scientific and Creative Works of the Forum, which will be published in January 2022 in the Russian Science Citation Index. 

The Forum included the signing of a landmark and strategically important agreement between the Filatov International Foundation for the Development of Biomedical Technologies and the Moscow Centre for Innovative Health Technologies. The agreement aims to promote international scientific and research exchange in the field of innovative solutions and biomedical technologies. The objective of the agreement is to provide practical tools for new ideas, start-ups and other initiatives for the young medical community. 

Co-chair at the Young Medicine Organising Committee and Director General at EXPOCENTRE AO Aleksey Vyalkin welcomed the audience and invited students and young professionals to take part in a short quiz consisting of one question. "What is the share of Russian high-tech products on the world market today?". It turned out that the share is only 0.4%. "So I would like to wish that this percentage will grow every year with your help," said Alexey Vyalkin, "and we will help you by organising such forums. 

The programme committee presented a resolution based on the results of the scientific and practical sessions of the Young Medicine forum. The final document, in particular, proposes to assign the Forum the status of an annual event within Russian Health Care Week, to expand the Forum format to international, to promote international student exchanges, to appeal to major Russian employers to support young specialists through their employment, and to recognize the success and continue the competition aimed at promoting and developing science and supporting young scientists. 

The 3rd Scientific and Methodological Forum for Health Care Managers was organised by the Moscow City Department of Health Care and the Research Institute of Health Care and Medical Management in partnership with EXPOCENTRE AO in online, offline and hybrid formats on 79 December. The scope and level of the event was truly impressive, with 155 speakers in 31 sections over three days and 16,000 professionals following the Forum's hybrid format.

The Plenary Meeting on the Post-Pandemic: New Vectors for Health Care Development and Health was held as a foresight session and was devoted to the topic of transforming the health care system in the interests of the man. It was moderated by Elena Aksenova, Director of the Research Institute of Health Care and Medical Management of the Moscow City Department of Health Care. According to her, experts at all events of Russian Health Care Week 2021 talked about the fact that the health care system was changing. It is becoming human-centered, which means that the approaches to the organisation of medical care are also changing.

The foresight session was attended by leading experts in Moscow's health care sector. They substantively discussed and answered many questions of concern to the medical community: what innovations that emerged during the pandemic have already been integrated into healthcare and will continue their development, how the basic principles of medical care have changed, how to effectively interact with the population under COVID-19 conditions, whether the population's attitude to their own health is changing, and others. 

The participants also noted that the Moscow health care system has undergone considerable changes in the recent years. The changes are stimulated by the necessity of a large-scale response of all spheres of the economy to the COVID-19 pandemic. At the same time, health experts stressed that resilience of the health care system and crisis resilience in a pandemic is possible based on new knowledge and digital technologies. 

A truly major event for the medical and wellness tourism was the two-day Global Medical Tourism Summit at MedTravelExpo. The summit is organised by the St. Petersburg Tourism Development Committee, the Congress and Exhibition Bureau, the St. Petersburg Medical Tourism Agency with the support of the Association of Medical Tourism and Export of Medical Services, and EXPOCENTRE AO. 

Prominent experts from Russia, Belarus, China, Kazakhstan, the USA and other countries discussed the industrys development and the prospects of Russia in the global medical and health tourism market. 

The summit opened with a plenary session moderated by Director General of the St. Petersburg Medical Tourism Agency Natalia Yudina. The topics of the discussion were the trends of the medical tourism market taking into account constraints posed by the global COVID-19 pandemic and current capabilities of the tourism, health and wellness sector and medicine. 

On behalf of EXPOCENTRE AO, First Deputy Director General Sergey Selivanov, who spoke at the meeting, warmly welcomed the participants to the summit. He said that the exhibitions included in Russian Health Care Week were very popular: in the previous day alone they were visited by more than 4,500 professionals, despite the fact that the events of the Week have been declared Covid-Free with QR codes admission to them. 

The plenary meeting was followed by thematic sessions devoted to strategies for Russia's entry into the global medical tourism market, technologies for medical tourism development, digital strategies for entering the market for medical companies, branding of territories in medical tourism and other relevant issues.

On 7 December the 2nd Global Medical Tourism Summit hosted award ceremony for the finalists of Med Travel Leaders 2021, the Russian Medical Tourism Competition, organised by the Association of Medical Tourism and Export of Medical Services. The panel of judges received 107 applications from all Russian federal districts: projects, videos, booklets, advertising campaigns, service solutions, etc. There were a total of 50 finalists of various forms of ownership. The Southern Federal District was the leader in terms of the total number of awards. The award ceremony was held by chair of the panel of judges and President at the Association of medical Tourism and Export of Medical Services Evgeniy Chernyshev.

MedTravelExpo hosted the 2nd International Medical Tourism Workshop on 78 December. It was organised by EXPOCENTRE AO and the Association of Medical Tourism and Export of Medical Services. The event was attended by leading foreign and Russian medical tourism agencies interested in sending patients for diagnosis, treatment and recovery to Russian medical organisations. The workshop was aimed primarily at supporting the exhibitors, but in a limited format the guests of the medical organisations could also take part. The workshop was positively received by organisations of all forms of ownership.

The Forum on Marketing as the Basis for Explosive Growthin the Medical Business. The Success Stories of the Biggest Companies turned out to be a very interesting and event. It was organised online by EXPOCENTRE AO in partnership with the Domashenko.Digital Consulting Group. Medical clinic managers discussed trends and cases in medical marketing. The event was moderated by Valeriy Domashenko, founder and CEO of the Domashenko.Digital Consulting Group, an expert in Forbes educational project Billionaire's School, and a visiting professor on the subject of internet business and digital sales at Russia's leading universities. The topic of his report was strategies for clinic growth through digital marketing.

The presentations of Sergey Aldashenko, Executive Director at the Klinika Semeynaya chain of family medical centres and the Denta-el chain of dental clinics, Olga Berestova, owner and General Director at the leading medical holding of the South Urals, on a topic of a Marketing system in a Clinic. Owner's Vision, Sergey Fedosov, Head of the ProDoctors advisory portal, CEO of MedRating, Stanislav Pritchin, founder of the Krasnaya Gorka Group working in the field of innovative lactose-free products for baby food, and Dmitry Laptev, managing partner of GEO Zabota2.0 were received with great interest. Their presentations focused on the automation of patient flow in a clinic, the marketing system in a clinic, etc. The conference was rounded off with a Best Practices roundtable, at which experts discussed what tools and techniques had worked in 2021, and what would be new in marketing in 2022. 

The days of medical health tourism continued with the 2nd Research Conference in Memory of Igor Lanskoy: Export of Medical Services: Problems and Prospects, organised by the Coordinating Centre on Implementing the Federal Project on the Development of Export of Medical Services in partnership with EXPOCENTRE AO. The event was attended by leading experts, representatives of authorities and the scientific community. 

Moderator Sabina Green, head of the coordinating centre, outlined the main topics for the expert discussion which were the quality and safety of medicine in terms of exporting medical services, the organisation of business processes and organisational features of export, analytics and scientific data, and the practical experience of our clinics. 

Reports were made by Director of the Research Institute of Health Care and Medical Management Elena Aksenova and Deputy General Director of the Federal Scientific and Clinical Centre for Medical Rehabilitation and Balneology Arkady Daikhes. 

Representatives of the Fedorov Eye Microsurgery and the National Medical Research Centre for Therapy and Preventive Medicine of the Russian Ministry of Health Care shared their positive experience in developing exports of medical services. The reports were devoted to management problems and triggers in the development of medical tourism, as well as current opportunities for exporting medical services in Russia.

The conference analysed the opportunities for developing exports of health services in Russia. 

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A lot of people were interested in the master class on the Use of Cough Assist Machines, Demonstration of Modes, Training, the presentation of the RehabMed Accessible Rehabilitation Portal and Applications for Musculoskeletal Rehabilitation, the workshop and presentation of Orthoboom: What you Need to Know About Children's Orthopaedic Shoes, the workshop and presentation of Hospital-Acquired Infections. New Approaches in Prevention of Respiratory Viruses in the COVID-19 Pandemic Paradigm, and the presentation of Nutritional Supplements in the Prevention of Degenerative Diseases Using UltraSelem, Laboratoire VITA API, France. 

The Annual Scientific Forum Stomatology 2021 and the 23rd Scientific and Practical Conference on Relevant Aspects of Oral Mucosa Pathology, dedicated to the 85th anniversary of Prof. G.V. Banchenko were held on 8 December. The event was organised by the Central Research and Development Institute of Stomatology and Maxillofacial Surgery of the Russian Ministry of Health Care in partnership with EXPOCENTRE AO. 

Research Head at the Central Research and Development Institute of Stomatology and Maxillofacial Surgery and the Academician of the Russian Academy of Sciences Anatoly Kulakov addressed the audience. The main issues for discussion were: key dental issues COVID-19: associated oral mucosa diseases, clinically-oriented technologies for early diagnosis and treatment of oral mucosa diseases and others. 

The conference was attended by more than 300 specialists, scientists, dentists, general practitioners, orthodontists, and maxillofacial surgeons from different Russian cities.

EXPOCENTRE AO in partnership with the Association of Health Care Managers and the Medical Business School held the Conference on Management in Health Care. Results 2021. Trends 2022.

Owners and managers of medical organisations, for whom this conference was intended, considered the issues of health care financing, foreign experience, got acquainted with trends and innovations that have the potential to change the approach to healthcare globally, reforms of the state's authorisation system, prospects for international cooperation, and measures to support the health business in the pandemic.

Reports were made by Chair of the Association of Health Care Managers, Medical Services Ombudsman for the Business Ombudsman of Moscow, member of the Public Council under the Russian Ministry of Health Care, Member of the General Council of Business Russia, founder of the network of Clinic No.1 multifunctional centers Muslim Muslimov on trends and innovations with the potential to globally change the approach to health care, Co-chair at the National Association of Healthcare Organisations and Managers, Head of the Department of Endovascular Surgery at the Perinatal Medical Centre, leading researcher at the Pirogov Centre for Radiosurgery at the Russian State Medical University Boris Bobrov on the management of a health care organisation through values, Managing Partner at Company DMG OOO Vladimir Geraskin on health care financing, Director General at the European Medical Center Andrey Yanovky on Change Management in medicine, First Deputy General Director at the Mother and Child Group, Chair at the Board of Directors of the OMS Group, expert at the National Association of Healthcare Organisations and Managers Pavel Bogomolov on using Risk Sharing in the Russian Health Care, Board Chair at Expert Group Elena Latysheva on trends in medicine, founder and General Director at the School of Medical Business Anna Solomakhina with a report on patient centered care as a trend 2021-2022, the impact of patient centered care on financial indicators of a medical organization, and other experts. 

The Preventive Continuum Forum on Public Health Promotion, Medical Prevention, Dispensary Care for Patients with Chronic Non-Communicable Diseases and Vaccination against New Coronavirus Infection was organised by the National Medical Research Centre for Therapy and Preventive Medicine of the Russian Ministry of Health Care with support from the Russian Society for the Prevention of Non-Communicable Diseases.

Oksana Drapkina, Director of the National Research Centre for Therapy and Preventive Medicine, Chief Freelance Specialist in Therapy and General Medical Practice of the Russian Ministry of Health Care, addressed the participants with a welcoming speech. The forum topics were public health promotion, relevant issues of medical prevention during the pandemic, and vaccination. Participants talked about the creation of a special programme of in-depth medical check-ups for those who have had COVID-19. 

The Congress on Health Resort Industry as Part of the Russian Health Care System was dedicated to the health resort treatment and prospects for the industry development in Russia. It was organised by the National Medical Research Centre for Rehabilitation and Health Resort Therapy of the Russian Ministry of Health Care in partnership with EXPOCENTRE AO. According to its speakers, the health resort industry is one of the key links in the national health care, supporting the principle of staged medical care, and Russian resorts have been and remain an integral part of the nation's comprehensive health care system. 

In July 2021, the National Medical Research Centre for Rehabilitation and Health Resort Therapy of the Russian Ministry of Health Care celebrated its 100th anniversary. The Conference on Medical Rehabilitation and Health Resort Treatment After COVID-19: Scientific Achievements and Innovations was dedicated to this date. The centres specialists told about innovative technologies in medical rehabilitation and spa treatment of patients who have undergone COVID-19. They presented a comprehensive recovery programme and talked about treatment of specific complications after COVID-19.

The hybrid 2nd Conference on Medication Supply 360 degrees was held on 8 December by the Russian Ministry of Industry and Trade and the S-GROUP Centre of Corporate Communications in partnership with EXPOCENTRE AO. The pressing issues of improving the current public procurement system for medicines were raised against the backdrop of the current challenges faced by health care systems in all countries. 

Among the successful and sustainable initiatives and benchmarks for transformation, the conference participants named the high-cost nosologies (HCN) programme, which needs to be expanded. Director of the Department of Supply of Medicines and Regulation of Circulation of Medical Products of the Russian Ministry of Health Care Elena Astapenko explained that the list of drugs under the federal programme called 14 High-cost Nosologies" is to be expanded soon. 

Co-Chair at the Russian Union of Patients' Public Societies Yury Zhulev said that the current system of drug procurement in Russia needs to be changed. There is a need to develop special approaches to pharmaceutical and medical products, as well as to solve the issues of rapid procurement of medicines. 

Many of the issues raised at the event related to the COVID-19 pandemic, which showed the increased role of digitalisation. In particular, there is a need for the speedy implementation of the e-prescription system and its full conversion to online, as today, patients often have to collect paper certificates. This is especially true for people with serious illnesses who need urgent medical care. 

Chairman of the Board of the Association of Pharmaceutical Manufacturers of the Eurasian Economic Union Dmitry Kudlay said that the issues of emergency drug supply were to be resolved by such a tool as the possibility of purchasing medicines for the needs of state and municipal customers from a single supplier under 44-FZ. Previously, the maximum amount of such contracts was 300 thousand rubles, but now it has been increased to 600 thousand, and so far there have been no complaints about this amount.

Presenting the manufacturers' position, Elena Oleynichenko, Head of Federal Market Access at BIOCAD, focused on the problem of bringing Russian innovative drugs to market. The introduction of the accelerated registration procedure, against the backdrop of the pandemic, made it possible to quickly meet the needs of health care with new drugs and vaccines, but other nosologies should not be forgotten. The market for innovative medicines needs to be defined and regulated to bridge the gap between the immediate release of innovative medicines and actual therapy. There is also a need to achieve a balance between clinical guidelines and the obligatory medical insurance system, which needs to be fine-tuned in this regard. 

Director General at the Center for Healthcare Quality Assessment and Control of the Russian Ministry of Health Care Vitaliy Omelyanovskiy noted that Russia was yet to establish criteria for innovation in terms of the therapeutic value of a drug.

An important link in pharmaceutical supply is distribution and logistics. Benjamin Kovacs, CEO of GDP, spoke about the situation in this area. According to him, if before the pandemic the budget market was volatile but predictable, then in 2020 it became largely unpredictable: patients, manufacturers and distributors alike were faced with a new reality. Regulations and regimens were changing, there was a need for a number of drugs, and defects were formed. With the change in treatment regimens for coronavirus infection, drugs remained in stock. At the same time, market mechanisms had not been cancelled and the financial burden on logistics had increased, there was a need for flexibility in both procurement and supply. And today, efforts must be directed towards stabilising the market as much as possible, making it predictable, making it easier to move along the entire chain, from producer to distributor to end consumer. 

The COVID-19 pandemic has given a major boost to the Russian pharmaceutical and medical industry. But many questions remain open. In the next year, serious joint work of all stakeholders is expected on elaboration and removal of barriers, creating additional opportunities for the introduction of effective procurement mechanisms, adjustment of the medical insurance system and the reimbursement system, creating conditions for personalised medicine. The results of these efforts will be the topic of the Conference on Medication Supply 360 degrees in 2022.

The scenario of modern medicine and the role of technology in transforming health care was the main topic of the Strategic Session on the Modern Medicine: the Post-Pandemic Technology, organised by the Russian State Duma Committee on Science and Higher Education, the Research Institute of Health Care and Medical Management of the Moscow City Department of Health Care, and EXPOCENTRE AO. 

The session was moderated by Vladimir Kononov, Deputy Chair at the Russian State Duma Committee on Science and Higher Education, Chair at the Organising Committee of NTI Expo, and Elena Aksenova, Director of the Research Institute of Health Care and Medical Management of the Moscow City Department of Health Care.  

Vladimir Kononov, Deputy Chair at the Russian State Duma Committee on Science and Higher Education, Chair at the Organising Committee of NTI Expo

The last few years have been momentous for the development of medicine. The COVID-19 pandemic has predetermined the need for the active development of digital health, the lightning-fast emergence of new diagnostic and treatment techniques and the introduction of technological devices for human monitoring and treatment.

The session participants talked about how new technologies for medicine are born, how the global market for medical technology solutions is developing and what prospects await health care, and which trends in the development of health care in Russia and around the world are becoming defining: First Deputy Chairman at the Russian State Duma Committee on Health Protection Leonid Ogul, Director of the Department of Science and Innovative Development of Health Care at the Russian Ministry of Health Care Igor Korobko, Director at the Department of Innovations and Promising Developments and Deputy Director at the Department of Pharmaceutical and Medical Industry of the Russian Ministry of Industry and Trade Ekaterina Shishkina, Head External Expert in Paediatric Medical Rehabilitation in the Russian Ministry of Health Care, Director of the Research and Practical Centre of Paediatric Psyconeurology of the Moscow City Department of Health Care Tatiana Batysheva, and Head of the Commission on Social Policy and Labour Relations of the Moscow City Duma Larisa Kartavtseva.

The visitor were also interested in reports of Sberbank's Chief Executive Officer for the Health Care Industry Yuri Krestinsky, General Director of RT-Medicine, Professor, Dr. Igor Maximov, Director of the Fund of the Skolkovo International Medical Cluster Ildar Khairullin, Deputy Director of the Gamaleya National Research Center for Epidemiology and Microbiology of the Russian Ministry of Health Care Pavel Vandyshev, Director of iPavlov, Executive Director of the Research Center of Shvabe at the Moscow Institute of Physics and Technology, Director of Applied Software Development at the NTI Centre of Competencies for Artificial Intelligence Loran Akopyan, and other prominent experts. 

The session on the New Prospects of the Hungarian-Russian Cooperation in Health Care After the COVID-19 Pandemic was organised by the Embassy of Hungary in Russia in partnership with HEPA the Hungarian Export Promotion Agency and EXPOCENTRE AO.  

The Conference on Ensuring a Safe Environment in Health Care Organisations with Engineering Systems During COVID-19, organised by ABOK in partnership with EXPOCENTRE AO, generated a lot of interest. The event was held in a hybrid format, which allowed for a significant expansion of the geographical coverage: 262 professionals from 56 Russian regions, 18 cities and 7 countries took part in it.

 

The Forum on the SMM Day: Effective Promotion of Clinics, Health Resorts and Spas was devoted to the topics of how to attract patients through social media, work with bloggers and influencers, and how to attract potential customers and turn them into actual patients. The events speaker was Anna Kilimnichenko, managing partner, Director of the Internet Advertising Department of OLYMPX, consultant for strategic marketing and web marketing special projects, lecturer at the Plekhanov Russian University of Economics.

Tatiana Lozovskaya, Lecturer at the Occupational Safety Education Centre of the Russian Medical Academy of Postgraduate Education and occupational safety expert of the Russian Ministry of Health Care spoke at the workshop on Specifics of the Special Assessment of Working Conditions at Selected Workplaces of Medical Workers.

The weeks visitors also showed a great interest in the Session on New Technologies in Radiation Diagnostics Using Guerbet Automatic Injectors, the meet the author and autograph session and presentation of Tatiana Sokolov's new book Reflections in the Isolation, the master classes on the Use of Oxygen Concentrators, Demonstration of Different Types of Devices, Training, and the HITOKOL Wound Healing Agent. Application Experience and Results, and a number of other events.   

The Week continued on 9 December with the two-day 16th edition of the International Scientific Conference on the Current State and Development Prospects of the Elite Sports Medicine SportMed 2021. The event was organised by the Russian Ministry of Health Care, the Russian Ministry of Sports, the Federal Medical and Biological Agency, the Russian Association for Sports Medicine and Rehabilitation of Patients and the Disabled (RASMIBRI), the Pirogov Russian National Research Medical University, the Federal Research and Clinical Centre of Sports Medicine and Rehabilitation FMBA Russia, and EXPOCENTRE AO with support and participation of the Olympic Committee of Russia, the Paralympic Committee of Russia, the Federal Research Centre for Physical Culture and Sport, the International Federation of Sports Medicine (FIMS), the European Federation of Sports Medicine Associations (EFSMA), the Federations of Sports Medicine Associations of the CIS Countries, the Baltic States and Georgia.

The conference began with an extended session of the Working Group on the Development of Sports Medicine of the Presidential Council for the Development of Physical Culture and Sport. Opening the meeting and summarizing the results of the outgoing year, Veronika Skvortsova, Head of the Working Group as well as the Federal Medical and Biological Agency (FMBA) of Russia, noted that 2021 was a busy and very challenging year but despite the pandemic our athletes at the Summer Olympic and Paralympic Games in Tokyo, the international Silk Road Rally and other international and Russian competitions received biomedical support. 

Head of the Federal Medical and Biological Agency Veronika Skvortsova

One of the most important achievements of the year was the even more united work of the entire team: the coaching staff, the Russian Ministry of Sport, the Russian Olympic and Paralympic Committees and the FMBA medical specialists. As a result of this concerted effort, the Russian delegation at the Olympic and Paralympic Games in Tokyo had a zero Covid-19 incidence rate.   

Veronika Skvortsova also talked about events coming in 2022 and said they would continue implementing the instructions of the President of the Russian Federation on the creation of rehabilitation centres for athletes and the construction of a sports medicine centre in Sochi. 

Speaking at the Working Group meeting, Alexey Morozov, Deputy Minister of Sport of the Russian Federation, said that the Ministry's joint work with FMBA of Russia was essential to athletes' performance. 

The SportMed 2021 programme included the Plenary Session on Sports Medicine: Present and Future, the 8th Conference on Medical Support for Elite Sports, a meeting of the Sports Medicine Commission of the Russian Ministry of Health Care, the 14th International Scientific Conference of Young Scientists on Relevant Issues of Sports Medicine, Physical Therapy, Physiotherapy and Balneology, as well as thematic sessions and panels dedicated to perspective approaches to athletes' rehabilitation after COVID-19, sports traumatology and orthopedics, and other professional topics.

One of the most important was also the Panel on the Comprehensive Medical Rehabilitation of Children Recovered from Coronavirus (COVID-19). The event was organised by the Russian Ministry of Health Care, the Moscow City Department of Health Care, the RUDN Department of Pediatric Neurology, Physical and Rehabilitation Medicine, the Scientific and Practical Centre for Child Psychoneurology of the Moscow City Department of Health Care, the Research Institute of Health Care and Medical Management of the Moscow City Department of Health Care, the National Association of Specialists in Cerebral Palsy, and the National Association of Child Rehabilitation Professionals. EXPOCENTRE AO was a partner company.

The event was moderated by Tatiana Batysheva, Head External Expert in Paediatric Medical Rehabilitation in the Russian Ministry of Health Care, Director of the Research and Practical Centre of Paediatric Psyconeurology of the Moscow City Department of Health Care, and Deputy of the Moscow City Duma. According to her, today many children who have had the infection need comprehensive medical rehabilitation. She also highlighted the importance of digitalisation in health care.  

Elena Aksenova, Director of the Research Institute of Health Care and Medical Management of the Moscow Department of Health Care, drew attention to measures taken by the government to reduce the incidence of not only coronavirus but also other types of infections in children. These measures include distance learning, and minimising disruptions in the treatment.

The audience received with great interest an online presentation by Ismail Osmanov, Chief Freelance Pediatrician of the Moscow Department of Health Care. He shared his experience in applying new approaches to the COVID-19 treatment of children. Natalia Ustinova, Doctor of Medicine, Head of the Department of Social Pediatrics at the Research Institute of Pediatrics of the Central Clinical Hospital of the Russian Academy of Sciences, spoke about the health risks for children during the pandemic. Olga Bykova, professor of neurology, physical and rehabilitation medicine for children at the Peoples Friendship University of Russia, made a presentation on "Digital world for the health of children with disabilities: the role of NGOs in prevention and rehabilitation of children with chronic diseases, including COVID-19".  

Maria Kiseleva, Director of the Institute for Psycho-Social Work, shared her knowledge in the field of psycho-pedagogical support for children during the COVID-19 pandemic. The clinical experience of managing children with coronavirus infection was presented in her report by Maya Bakradze, Chief Scientific Officer of the National Child Health Centre. Natalia Ivanova-Dostoevskaya, producer of the RedCarpet studio, and Oleg Roy, writer and producer of the Great Flame studio, talked about animation as a tool for emotional rehabilitation of a child. 

The Russian Conference on Private Health Care: the Evolution was organised by the National Association of Non-Governmental Medical Organisations (NANMO), the Association of Private Clinics of Moscow, St. Petersburg and Nizhny Novgorod, and the OPORA RUSSIA Non-Government Association. It started with a Section on Reform of the National Health Care System: Prospects of Private Health Care, which was moderated by Vice-President on Health Care of OPORA RUSSIA Alexander Grot. 

In his opening remarks, Chairman of NANMO Ilya Shilkrot said that COVID-19 would come to an end sooner or later while public and private medicine would stay. Everybody will have to work in a post-covid environment and we have to start preparing for it today. Director General of the Association of Private Clinics of St. Petersburg and North-West Alexander Solonin made a report on the advantages of private medicine.   

The conference continued in three sections: Best Practice: Attracting and Retaining Patients, the Digitalisation of Health Care: Opportunities and Challenges for the Non-governmental Sector, and Medmarketing 2022. The sections included analysis of the best cases of the past year and the latest information solutions to be implemented in 2022. 

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The Conference on How to Run a Modern Clinic Efficiently was organised by EXPOCENTRE AO in partnership with the Association of Managers of Health Care and Medical Business School on 9 December.  Experts gave clear recommendations for action from expert practitioners on managing and promoting medical businesses. The conference was attended by owners, heads and managers of medical centres, health resorts, cosmetology and dental clinics, as well as marketers and analysts who recognise the relevance and need for new approaches to managing a clinic, attracting and retaining patients in order to improve its performance.

In particular, Nadezhda Fedulova, business consultant and expert in opening and managing clinics, opened the conference with the topic about how to convert a call to an appointment with the 90% success, was it a myth or reality. She told the audience in detail how to increase the flow of patients into the clinic, the importance and role of call centre and registration staff in patient retention, key mistakes and the main tools for competence growth. 

Anna Solomakhina, CEO at the School of Medical Business, business consultant on the opening and management of clinics, ended the conference with the topic How to get out of the manual control, replace chaos with the system and double profits in the clinic. In her speech, Anna explained in detail how to build a systematic business in medicine, which actions of the manager will bring maximum results, contributing to the growth and development of the business.

For the first time Russian Health Care Week hosted the Forum on Pharmacy 4.0: Innovations, Technology, Strategy for the Future. It was organised by EXPOCENTRE AO jointly with Boris Agatov, an independent expert in retail innovation.  

The main sections of the forum were the New Realities of E-commerce in the Pharmaceutical Market. Pharmacy 4.0; Pharmacies 4.0: Technology for a New Customer Experience in Retail Pharmacy. Marketing with New Technologies; HR in Pharmacy 4.0. Temporary Staff Instead of Permanent Staff. Uberisation of Blue-Collar Workers. How to Solve the Problem of Staff Shortages in Retail. Challenges and New Practices in Staff Training; and How to Adapt to the New Online Buying Behaviour. Best Practices. Manufacturers' Direct-to-Consumer Outreach. New Buyer Experience in Different Channels. Shaping a New Strategy. 

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EXPOCENTRE AO in partnership with the Centre of medical and Corporate Education held the Installation Facilitation Session on the Medical Revolution of the 21st Century. The Doctor and the Patient. Its main topics were: the doctor and the patient in human history, the needs of the new age patient, and how the doctor's work can take into account the characteristics of the modern patient.

On 9 December the Association Managers of Health Care, the Medical Business School in partnership with EXPOCENTRE AO organised the Workshop on How to Open a Medical Centre. A Step-by-Step Plan.

The workshop uncovered the main issues of concern for entrepreneurs wishing to open their own clinic: the principles of the concept of a profitable medical business, especially the selection of space and preparation for renovation, how to purchase equipment, which risks to take into account when preparing to obtain a safety and health certificate and a license under the new requirements of September 1, 2021. The event was moderated by Anna Solomakhina, General Director at the School of Medical Business, successful business consultant on opening and management of clinics, packaging franchises, Deputy Chai at the National Association of Health Care Organizations and Managers, lecturer at the Moscow State Institute of International Relations, RUDN, Small Business of Moscow, and Experum mentor. She parsed ownership forms, types of taxation, and specifics of a medical companys website. In addition to the basic steps that must be taken into account when opening a medical business, Anna also talked about the key statistics for the growth and management of medical business to start making a profit in time. 

There was also a presentation of the anti-covid solutions of the GRANIT Concern and a master class on how much a patient's objection is really worth. 

Russian Health Care week was concluded with 2nd Conference on a Doctor's Personal Brand Workshop. It was organised by the D-ZERTS agency of medical consulting in partnership with EXPOCENTRE AO. 

Fifteen experts on personal brand promotion, well-known doctors and medical bloggers spoke and shared their experiences on how to promote a personal brand, post a video, and attract patients to a clinic. Marketing experts, directors and journalists spoke about new trends in Instagram, YouTube, TikTok, and recommendation marketing. The events moderator and organiser Viktoria Shmatkova, held a workshop on self-presentation and awarded the most active participants with awards from the events partners. 

The conference generated a lot of interest among doctors and got more than 50 positive feedbacks. 

You can learn more about the conference programme of Russian Health Care Week 2021 at its website. 

We would like to express our gratitude to media partners of Russian Health Care Week 2021:

The Kto est Kto v Meditsine (Who is Who in Medicine) Journal
The Associate Printing and Publication Centre Technosphera
The Biznes Stolitsy (Business of the Capital) Magazine
The Radiology-Practice Journal
The Advertising Informational Agency Standards and Quality
The Zdravookhraneniye Rossii (Health Care of Russia) Journal
The Polyclinic Journal
The Glavnyy Vrach Yuga Rossii (Head Doctor of the South of Russia)
ABOK-PRESS
Pharmrus Print Media
The Medical Alphabet Journal
Bionika Media
Eco-Vector
Argumenty i Fakty
The Zdravookhraneniye (Health Care) Journal
The Russian Doctor Publishing House



Both visitors and participants in Russian Health Care Week 2021 noted the excellent organisation and atmosphere of the event. The week summed up the results of the Year of Science and Technology in medicine. It was not only a good platform for the exchange of experience and discussions, but also for the announcement of new breakthrough technologies.
 

Director General at the Center for Healthcare Quality Assessment and Control of the Russian Ministry of Health Care Vitaliy Omelyanovskiy

Russian Health Care Week is a landmark event for all professionals working in the health care system, for all doctors and interested medical professionals. Here one can find all technologies and new solutions that need to be introduced into the health care system in the near future. Such events are very important. They create a platform for exchange, launch educational programmes, and encourage doctors to learn something new. 

You can find the exhibitor and visitor feedback at the Weeks website. 

Russian Health Care Week 2022 will take place at EXPOCENTRE Fairgrounds from 5 to 9 December 2022. 

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Press Service, EXPOCENTRE AO