Heads of medical organisations and facilities took part in online conference on management in health care
The Conference on Management in Health Care. New Reality was held as part of the online programme of Russian Health Care Week. The event was organised by the Association Managers of Health Care and the Medical Business School with support of EXPOCENTRE AO.
The owners and heads of medical facilities who took part in the conference discussed a wide range of issues with prominent experts. There was a substantive discussion about the expansion of government support opportunities and regulation measures for the health care industry development, the shortage of qualified management personnel, periodic accreditation, systemic business in medicine, introduction of financial planning, leasing, development of online communication with patients, and other important issues.
The first conference block was devoted to the development trends of health care. It was moderated by Muslim Muslimov, Chair of the Association Managers of Health Care, member of the General Council of Business Russia – the Russian Public Organisation, owner of the Clinic 1 netwrork of medical centres, member of the Public Council of the Russian Ministry of Health Care.
The event was opened by Maksim Balyasnikov, Co-chair of the Association Managers of Health Care, General Director of the First Clinical Medical Center network, and health care expert. He spoke about the development of health capital using the public-private partnership in the health care sector, health capital growth factors, and the health ecosystem.
Mr. Balyasnikov talked about successful cases in the clinical practice and health care. "I take a realistic view of what is going on in the health care system and in the medical sector right now. There are problems in health care right now that require immediate and strategic solutions. Health care as a system has a need to identify future goals and formulate mechanisms to achieve them in advance. This is where I see the strategic role of a healthcare manager," said Maksim Balyasnikov. He added that solving these problems "requires like-minded people, leaders with new thinking and, most importantly, a strategic dialogue between the medical community, business and the state, which should be built on the basis of each party's competencies.”
"The pandemic gave an impetus to the implementation of artificial intelligence," believes Sergey Morozov, Director of the Scientific and Practical Clinical Diagnostic and Telemedicine Center, chief freelance specialist in radiation and instrumental diagnostics of the Moscow City Health Care Department and the Russian Ministry of Health Care in the Central Federal District. He stressed that there were several artificial intelligence technologies. They include voice recognition, big data analysis, and computer vision.
According to Mr. Morozov, automation technologies make it possible to largely standardize the work of medical professionals. There are many functions in medicine that are performed manually. For example, a doctor has to type medical documents on a keyboard, which takes a lot of time. Therefore, one of possible applications of AI in medicine is speech recognition.
Another option is when tomograms are recognized by computer vision, and a doctor receives not just black-and-white images but tomograms with markings, where there may be malignant or benign pathology. The image becomes "a talking one", which makes them easier to understand for doctors. If there is an epidemic, all these technologies become especially in demand because the burden on the health care system increases dramatically. “We need to make quick decisions, and the risk of errors should be minimized,” said Sergey Morozov.
Vladimir Geraskin, PwC Russia Executive Director for Public Sector Healthcare, talked about expanding opportunities for government support and regulation measures for the development of the health care industry.
Chair of the Board and one of the founders of the Expert medical group, Chair of the Committee for Entrepreneurship in Health Care of the Lipetsk Chamber of Commerce and Industry, Deputy of the Lipetsk Regional Council of Deputies Elena Latysheva gave a presentation called "The Perimeter of the Health Care Industry: Does it Have a Private Health Care System?" She suggested that the example of universal medical mobilization during the fight against Covid-19 be considered as a pro argument for the need of the public and private medicine to work as a unified national health care system.
President of the Association of Doctors of MRI Diagnostics, Professor of the Department of Health Care Management, Economics of Law and International Projects of the International Institute of Postgraduate Medical Education Sergey Lazarev spoke about the specifics of interaction between medical organisations of different forms of ownership within the National Health System. He noted, that there were many models of health systems, different in ways of providing medical care to the population and in the effectiveness of care that they could provide.
The report of Anna Solomakhina, Deputy Chair of the Association Managers of Health Care on education, General Director of the Medical Business School, lecturer of Health Care Management at the RUDN University, the Small Business of Moscow State Budgetary Institution, was devoted to the shortage of qualified managers in the health care sector. "The main reasons for the shortage of professional health care managers is the lack of a management training system, applying knowledge into practice, a mentoring system, and an approved competence base for the managerial staff. The teaching staff is not ready for change".
Ms. Solomakhina pointed out the main problems and ways to solve them. “It is necessary to form a managerial reserve, eliminate formal appointments, invite teachers-practitioners, introduce mentoring, putting learning into practice, start continuous training in the workplace, etc.". Anna Solomakhina pointed out the main trend: the transition of clinics to digital formats during the pandemic.
There was also a discussion about the health care management in Spain with CEO of ACIR/ACEA, Co-Chair of the Moscow Office of Business Russia, Business Ambassador of Business Russia for Spain and Portugal Eduard Gulyan, and Owner and Head of Tintoré&Asociados Ignasi Tintore.
The second block of speeches was devoted to the topic "Tools of a Manager". Its participants were lawyers, attorneys, sales managers, company directors, experts in Internet sales.
The participants discussed new trends in reviewing and investigating medical cases, the difference between medical care and medical services, leasing in medicine, the development of online communications with patients, i.e., clinics and doctors maintaining social media accounts, and other issues.
You can find the online programme of Russian Health Care Week on https://www.zdravo-expo.ru/ru/events/