Blogger Day at Russian Health Care Week
Within the online programme of Russian Health Care Week 2020, an event “Promotion of medical and health tourism through the blogosphere. Case analysis” took place.
Anna Kilimnichenko, Founder of the OLYMPX digital agency, gave practical recommendations for promotion in social networks of clinics and sanatoriums using examples of existing accounts.
The speaker paid special attention to the promotion strategy, account positioning, profile design, launch of advertising campaigns and information security issues.
Anna Kilimnichenko advises to record video reviews, work with bloggers and opinion leaders, and test Tik-Tok as a new promotion channel.
Irina Yablokova, a children's ophthalmologist and blogger with an audience of more than 120,000 subscribers, spoke about methods of promoting her personal brand on social networking sites using her own blog as an example. A personal blog allows a doctor to find patients for face-to-face and online consultations, as well as earning money from advertising and recommendations.
Olesya Zhurkevich, Director of Ulutai Hunger Cure Centre, spoke about the experience of promoting the centre in social networks.
For successful promotion, it is important to correctly identify the target audience, to be honest and open with them, to publish content that is made by clients themselves, to invite opinion leaders, to conduct live broadcasts, said the speaker.
Olga Cherepanova spoke about how to make an account interesting. She suggested imagining that you are filming a series about your clinic or your sanatorium. To do this, you need to identify the main and secondary characters, story lines and events.
You do not need a million followers to sell your services through Instagram. To do this, you need to make your profile beautiful and interesting, think through the story and involve your guests, Olga Cherepanova states.
Russian Health Care Week’s programme of online events: https://www.zdravo-expo.ru/ru/events/
Press Service, EXPOCENTRE AO